What being listed gets you
Competition Showroom is a comparison directory for UK prize competitions. Players come to us already deciding which draw to enter, then click through to the operator to buy. That makes the traffic we send unusually high intent — it is not awareness traffic, it is people at the point of purchase.
As a listed operator your competitions appear in:
- Our category league tables, ranked by Value Ratio
- Your own operator profile page
- Our Best Odds & Value pages
- Our weekly Top Picks email
- Our iOS and Android apps
How the commercial side works
We do not charge operators to appear in the directory. Instead we work on an affiliate basis, earning a commission on sales we refer. That keeps our incentives aligned with yours — if we send you traffic that does not convert, we do not get paid either.
Tracking
We are set up on Awin and Confido, so if you are on either network we can be live quickly — just approve us and send the merchant ID.
If you run your own affiliate programme on a different platform, send us the signup link and we will join that instead. And if you do not run a programme at all, tell us — we work with a lot of operators in this position and can talk you through the simplest route, which is usually a plugin on your existing store.
What we ask from new partners
We are selective about who we list. Our audience relies on us to point them at operators who genuinely run their draws and pay their winners, so before onboarding a new partner we ask for two things:
1. Companies House registration
Your registered company name and number, so we can verify you are a UK-registered business in good standing.
2. Trustpilot profile
A link to your public reviews, so we can see how you treat entrants and winners.
If you can send those over with your enquiry, we can usually move straight to setting up tracking.
Sponsored placements
Separately from the affiliate arrangement, we sell guaranteed top-of-category slots on our homepage and category pages — one advertiser per category, per page, per day. These are bought through a self-serve portal with live availability and instant booking. See the rate card and availability for details.
Frequently asked
Does it cost anything to be listed?
No. Listing is free. We work with operators on an affiliate basis instead, earning a commission on the sales we send you. We only earn when we actually deliver you paying entrants.
Which affiliate networks do you work with?
We are set up on Awin and Confido, so if you are on either of those we can be live quickly. If you run your own programme on a different platform — AffiliateWP, Tapfiliate, Post Affiliate Pro or similar — we are happy to join that instead. If you do not run a programme at all, get in touch and we will talk through the simplest way to set one up.
Why do you ask for Companies House and Trustpilot details?
Our audience relies on us to point them at operators who actually run their draws and pay out. Asking every partner for a registered company and a public review profile is how we keep that promise. It also means we can turn down operators who cannot provide them without it becoming a negotiation.
Does paying you improve our ranking?
No. Rankings are calculated from Value Ratio — prize value against total ticket revenue — using public data from your own listings. Commercial arrangements do not affect Value Ratio, ordering or the odds we display. Sponsored placements are a separate product and are always labelled as sponsored.
How long does onboarding take?
If you are already on Awin or Confido and can send your company and review details, we can usually have you live within a few days. Setting up a new programme from scratch takes longer, and depends on your platform.
What if our competitions are already on your site?
We index many UK operators automatically, so you may already be listed. Partnering simply lets us track and attribute the traffic we are already sending you — and means we can fix anything that is displaying incorrectly.
Get in touch
Email us at support@competitionshowroom.com with the subject “Partnership enquiry”, or use our contact form. Include your Companies House number and Trustpilot link and we will come back to you quickly.