CompetitionShowroom Ltd (“we,” “us,” or “our”), registered in England & Wales (company no. 17044777), registered office: Lonsdale House, High Street, Lutterworth, Leicestershire, LE17 4AD, UK, operates https://competitionshowroom.com (the “Service”). We are committed to protecting your privacy under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
CompetitionShowroom Ltd is the data controller for personal data processed through the Service.
Postal address: Lonsdale House, High Street, Lutterworth, Leicestershire, LE17 4AD, UK
Privacy enquiries: legal@competitionshowroom.com
ICO registration no.: ZC158009
2. Information We Collect
We do not collect names, email addresses, or payment details to browse the Service. We collect:
(a) Usage data (automatic)
Standard browser request data: IP address, browser type/version, pages visited, time and date of visit, time spent on each page.
(b) Cookies and similar technologies
Non-essential cookies (analytics, marketing) are only set after you give consent via our cookie banner. See our Cookie Policy for full details.
(c) Contact form submissions
Name, email address, and message body — used only to respond to your enquiry. Never used for marketing.
3. Lawful Bases for Processing
- Consent (Art. 6(1)(a)) — analytics and marketing cookies. Withdraw at any time via the cookie banner.
- Legitimate interests (Art. 6(1)(f)) — essential site operation, security, server logging, aggregate analytics.
- Contract / pre-contract (Art. 6(1)(b)) — responding to contact form enquiries.
4. Analytics & Third-Party Tools
Subject to your consent, we use Google Analytics 4 (Google Ireland Ltd). The GA tag is only loaded after you accept analytics cookies — it does not fire pre-consent (Google Consent Mode v2 defaults to denied). You may also install the Google Analytics opt-out add-on.
We use Silktide Consent Manager to capture your cookie preferences and an audit log of consent events.
5. Affiliate & Outbound-Link Tracking
CompetitionShowroom Ltd participates in affiliate marketing programmes including networks such as Awin. When you click an outbound link to an operator:
- The destination URL may contain affiliate/referral parameters allowing attribution of the visit to us.
- The operator or network may set their own cookies on your device under their own privacy policies.
- We pass no directly identifying personal data — only click and campaign parameters.
We are not responsible for third-party operators’ or affiliate networks’ privacy practices. Please review the privacy policy of any third-party site you visit.
6. Data Retention
- Server access logs: up to 30 days, then deleted or aggregated.
- Google Analytics data: 14 months at Google, then automatically reset.
- Cookie consent records: up to 24 months (UK GDPR accountability audit trail).
- Contact form submissions: up to 24 months after final reply, then deleted.
7. International Data Transfers
Where processors such as Google transfer data outside the UK, transfers are protected by the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, plus the processor’s own technical safeguards (e.g. IP truncation for GA).
8. Sharing
We do not sell personal data. We share data only with processors required to operate the Service (hosting, analytics, consent management), and only to the extent necessary. We may disclose data if required by law or a competent authority.
9. Your Rights
Under UK GDPR you have the right to access, rectify, erase, restrict, object to, and port your data, and to withdraw consent at any time. Email legal@competitionshowroom.com or write to our registered office. You may also lodge a complaint with the ICO.
10. Changes to This Policy
We may update this policy from time to time. The “Last updated” date above always reflects the most recent revision.