Who Owns Your Competition Site? BOTB Owner Buys RevComps and The Giveaway Guys

If you enter competitions on BOTB, Click Competitions, RevComps and The Giveaway Guys, you might think you are spreading your money across four different companies. If the latest deal completes on schedule at the end of this month, they will all be owned by the same one.

2026 has been the year the UK prize competition market started to consolidate. Two groups have spent more than £60 million between them buying some of the best-known sites, and more deals are likely. Here is who owns what, what was paid, and what it means if you enter.

Winvia: The Owner of BOTB

Winvia Entertainment is listed on London's AIM market, where it raised £40 million when it floated. It is the company behind Best of the Best (BOTB), and a report for the Department for Culture, Media and Sport in 2025 named it the second-largest prize draw operator in the UK by market share. It also owns Click Competitions.

This year it has added two more big names:

• RevComps: Winvia completed its purchase of the trade and assets of Rev Corp Limited on 3 July 2026 for £11.8 million in cash, paid in stages, plus earn-out payments linked to profit growth in 2027 and 2028. RevComps had revenue of more than £80 million in the year to May 2025, and Winvia says it has already moved the site onto its own technology platform.
• The Giveaway Guys and Win Life: announced on 28 September 2026, a deal worth up to £19.1 million for the assets of The Giveaway Guys and campervan specialist Win Life Competitions, both owned by Peter Toye. The two had gross revenue of £30.3 million in the year to June 2026. Completion is expected by the end of October.

ZEAL: The Owner of 7 Days Performance and Redline

ZEAL Network, the German online lottery company, entered the UK on 9 July 2026 by agreeing to buy the 96.5% of SevenCanyon it did not already own. SevenCanyon runs 7 Days Performance, Redline Competitions and UK Carp Competitions.

The initial price was about £33.8 million, with an earn-out of up to £4.8 million on top. SevenCanyon reported EBITDA of more than £10 million for the year to March 2026, and Companies House figures show revenue of £98.3 million for the year before. ZEAL's chief executive pointed to increasing formalisation of regulation as one of the reasons for entering the UK market.

How Much of the Market Is That?

We track 2,463 live draws from 111 operators today. Here is how the brands involved in this year's deals compare:

Brand	Owner	Live draws	Median Value Ratio
RevComps	Winvia	328	1.80
Click Competitions	Winvia	55	3.12
BOTB	Winvia	35	2.42
The Giveaway Guys	Winvia (completing)	14	4.36
7 Days Performance	ZEAL	45	2.22
Redline Competitions	ZEAL	33	2.86
Whole market		2,463	2.50

Once The Giveaway Guys deal completes, Winvia brands will account for 432 of the live draws we track, about 18% of the whole market by count. RevComps does most of that work because it runs a very large number of small, short draws; on its own it has more than three times as many live draws as any other operator we track.

A lower Value Ratio is better: it is what the operator collects for every £1 of prize value. RevComps' median of 1.80 is the best in the table and well below the market's 2.50, and 7 Days Performance also comes in better than average. The Giveaway Guys, at 4.36, is the most expensive, though its 14 live draws are a small sample.

Why Is This Happening Now?

Three reasons come up again and again in the deal announcements and trade coverage:

• Scale pays. Sharing one platform, one payments setup and one marketing budget across several brands is much cheaper than running them separately.
• Rules are getting tighter. The Government's Voluntary Code came into force in May, and the industry's new trade body is about to start audits and a kitemark (see the Prize Competition Council kitemark). Compliance costs fall harder on small operators, and the new PCC chief has said Code compliance will be a key test for buyers.
• VAT uncertainty. HMRC says paid entries should carry 20% VAT, and Omaze is fighting that at tribunal (see Omaze vs HMRC). Winvia bought the assets of RevComps and The Giveaway Guys, not the companies, and took on none of their liabilities. That is a common deal structure, and in this market it also leaves any historic liabilities, tax included, with the seller.

What Changes if You Enter These Sites?

For now, not much you will see. The brands keep their names and their own sites, and your live entries stand. Over time, expect:

• Shared technology. RevComps has already moved onto Winvia's platform, so account, checkout and app changes are likely.
• More cross-promotion between sister brands.
• More consistent compliance, since a listed company has more to lose from getting it wrong.
• Possibly less variety. If one owner runs several of the biggest sites, there is less pressure to compete on value against each other.

That last point is the one to keep an eye on. Ownership does not change the maths of any single draw, and the best value on any given day can come from anywhere in the market, large or small. Our best odds league table ranks every live draw we track regardless of who owns it, and the odds calculator works out your real chances before you buy.