Advertiser Agreement

1. The parties and this agreement

This agreement is between CompetitionShowroom Ltd, a company registered in England and Wales under number 17044777 whose registered office is at Lonsdale House, High Street, Lutterworth, Leicestershire, LE17 4AD, United Kingdom ("we", "us", "our"), and the business named by you when you accept these terms ("you", "the Advertiser").

It governs your use of the advertiser portal at competitionshowroom.com/advertisers and every advertising campaign you run through it. It takes effect when you accept it and continues until it is ended under clause 11.

Version advertiser-2026-09, effective 8 September 2026. We keep a record of the exact wording you accepted, together with the date, time and the details you gave us.

2. Your authority to accept

By accepting, you confirm that the business details you have given are accurate and complete, that you are authorised to enter into this agreement on that business’s behalf, and that the business — not you personally — is the contracting party.

You must tell us promptly if the business name, company number or registered address you gave us changes. We may ask for evidence of your authority or of the business’s identity at any time, and may suspend campaigns until we receive it.

This is a business-to-business agreement. You are not entering into it as a consumer, and the cancellation rights in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply.

3. What we provide

We display an advertisement you supply, or a listing of yours we already carry, in a sponsored slot on our website. A campaign is bought by prize category, not by page: your advertisement runs in that category’s sponsored slot on every page of ours that carries one, and a single daily budget is spent across all of them. You are charged the same rate for a click wherever on our site it came from.

Sponsored slots are shared. Where more than one advertiser is running in the same category, one campaign is selected at random each time a page is loaded. We do not guarantee any number of impressions, any share of impressions, any number of clicks, any particular page, any position within a page, or any outcome on your own site.

We may change the design, position, naming or availability of any slot, add or withdraw pages, or withdraw a slot entirely, on reasonable notice. Because a campaign is bought by category rather than by page, this does not end your campaign; it continues on the remaining slots for that category, and you continue to be charged only for the clicks you receive.

Advertising is always labelled. Sponsored items carry a visible "Sponsored" or "Ad" label and are added to our listings rather than displacing an unpaid result.

4. Editorial independence

Our Value Ratio, rankings, league tables and editorial selections are calculated from public data and are not for sale. Paying us does not change how any listing of yours is ranked, scored or described anywhere on our site, and we will not present a paid placement as an editorial recommendation.

Your unpaid listing, if we carry one, is unaffected by this agreement. It is not conditional on payment, it is not removed if you stop advertising, and we may continue to carry it whether or not you advertise with us.

We may decline, pause or remove any advertisement, at our discretion, including where we consider it inaccurate, misleading, unlawful or damaging to our users’ trust.

5. Charges

You pay per click on your sponsored slot, at the rate for that category and page shown in the portal when your campaign starts. That rate is fixed for the life of the campaign; a change to our rate card does not change a campaign already running.

You set a daily budget for each campaign. It is a ceiling, not a target: once a day’s charges reach it, your campaign leaves the rotation until the following day (measured in UK time). We will not charge you more than your daily budget in any day, on any campaign.

All charges are exclusive of VAT, which we add where it applies. Rates are confidential to you and may not be disclosed to third parties except to your professional advisers.

We may change our published rate card on 30 days’ notice by email. Campaigns you start after the change takes effect are charged at the new rate.

6. What counts as a billable click

A click is billable only where it is a genuine visitor click from one of our pages through to your website. The following are never charged for: more than one click by the same visitor on the same campaign within 24 hours; more than three clicks from the same IP address on the same campaign in a day; clicks from known automated agents, from requests with no user agent, or from outside our own pages; and any click that would take you past your daily budget.

Our measurement is the basis on which you are charged. Every click we exclude is recorded with the reason, and you can see the totals in your portal.

So that you can count our traffic yourself, we add campaign tags (utm_source, utm_medium, utm_campaign and utm_content) to the link we send visitors to, unless you turn them off in the portal. You choose the utm_campaign value. Tags already present on the link you gave us are left as they are, and where you use an affiliate network that discards destination parameters, the tags will not reach you.

If your own analytics record materially fewer referrals from us than we have charged you for over a calendar month, tell us within 60 days of the end of that month and we will investigate. Where the difference exceeds 10% and we cannot reasonably account for it, we will credit the difference against future charges.

You must not click on your own advertisements, arrange for others to do so, or use any automated or artificial means to generate clicks or impressions. We may recover, or refuse to credit, charges arising from any such activity, and may suspend or end this agreement for it.

7. Payment

You provide a valid payment card, which we store with our payment processor, Stripe. We do not hold your card details ourselves.

You authorise us to charge that card, without further authorisation from you at the time, for charges you have already incurred. We take payment when your unpaid charges reach the billing threshold shown in your portal, or at the end of each calendar month, whichever happens first. This is a merchant-initiated recurring payment arrangement and it continues until this agreement ends and everything you owe has been paid.

You must keep a valid card on file while any campaign is running. If a payment fails, your campaigns stop running until it is resolved; the amount remains payable, and we may attempt the payment again.

Sums not paid when due carry interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998. You may not withhold or set off any amount against what you owe us.

8. Your advertisement and your undertakings

You grant us a non-exclusive, royalty-free licence to host, reproduce, resize and display the text, images, branding and links you supply, for as long as your campaign runs and for a reasonable period afterwards in archived records.

You confirm that you own or are licensed to use everything you supply; that your advertisement is accurate, not misleading and complies with the CAP Code and all applicable advertising law; that your competitions are operated lawfully, including under the Gambling Act 2005 and, where you rely on one, that a genuine free entry route is offered and honoured; and that your website and terms comply with applicable consumer law.

You will not supply anything unlawful, defamatory, obscene or infringing, and you will not advertise a competition you are not able to run and settle.

You indemnify us against any claim, loss, damage, cost or expense we suffer arising from your advertisement, your competitions, your website, or your breach of this clause 8.

Advertiser-supplied creative is reviewed by us before it runs. Review is not approval of the underlying competition and does not transfer any responsibility for it to us.

9. Data protection

Each of us is an independent controller of the personal data we process under this agreement, and each of us will comply with the UK GDPR and the Data Protection Act 2018.

We do not transfer any personal data about our visitors to you. Click records used for billing hold only a salted, rotating hash of an IP address and user agent, retained so we can apply the exclusions in clause 6 and evidence what you were charged.

We process the details you give us on acceptance — including your name, business email address, business details and the IP address you accepted from — to form and administer this agreement, and we keep the acceptance record for as long as it may be needed to evidence the contract.

10. Liability

Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that, neither of us is liable to the other for loss of profit, loss of revenue, loss of business, loss of goodwill or anticipated savings, or for any indirect or consequential loss, whether or not it was foreseeable.

Subject to that, our total liability arising out of or in connection with this agreement is limited to the total charges you paid us in the three months immediately before the event giving rise to the claim, or £500 if that is greater.

We provide our website and the portal on an "as is" basis. We do not warrant that they will be uninterrupted or error-free, and we are not liable for advertising not delivered during an interruption beyond charging you nothing for it.

11. Term, suspension and termination

Either of us may end this agreement at any time, for any reason, by written notice (email is sufficient). Ending it stops any campaign still running.

We may suspend your campaigns or your access to the portal immediately where a payment fails, where we reasonably suspect artificial clicks, where we are required to by law or a regulator, or where you are in material breach of this agreement.

Ending this agreement does not affect charges already incurred, which remain payable. Clauses 6, 7, 8, 9, 10 and 13 survive it.

12. Changes to these terms

We may change these terms. Where a change is material we will give you at least 30 days’ notice by email, and you will be asked to accept the new version in the portal before you can continue to use it. Campaigns already running are charged at the rate they started on until they end.

If you do not accept a new version, you may end this agreement under clause 11; charges already incurred remain payable.

13. General

This agreement, together with the rate card and the portal’s campaign settings, is the entire agreement between us about advertising, and replaces any earlier discussion or proposal. Neither of us relies on any statement not set out in it, but nothing here limits liability for fraudulent misrepresentation.

You may not assign or transfer this agreement without our written consent. We may assign it to a company that acquires our business.

A person who is not a party to this agreement has no rights under the Contracts (Rights of Third Parties) Act 1999.

If any provision is found to be unenforceable, the rest continues in force.

Neither of us is liable for a failure to perform caused by something beyond our reasonable control, other than an obligation to pay money.

This agreement and any dispute arising from it are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.